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A report on a quality improvement initiative to increase midwives' confidence in attending home birth

02 April 2020
Volume 28 · Issue 4

Abstract

Since the dissolvement of the ‘supervisor of midwives’ role, NHS England has introduced a new midwifery role: the professional midwifery advocate (PMA) via the advocating for education and quality improvement (A-EQUIP) model. The author undertook the long course PMA study, which is a six-month module. A requirement of the module was to implement a quality improvement project within the student PMA NHS Trust. As part of a wider project under the ‘Better Births Maternity Transformation Programme’ (2016) to increase the home birth rate for the trust, the author chose to implement a quality improvement project to improve the (shared) home birth equipment available to community midwives, aiming to increase midwives’ confidence in attending home birth. Through the use of quality improvement tools and utilising a compassionate leadership model, the project aim was met: 75% of midwives reported they felt increased confidence in attending home birth with the new equipment offering.

Aquality improvement project was initiated with the aim of increasing home birth within a London NHS trust. In 2016, the ‘Better Births’ report (NHS, 2016) was published. As an early adopter for the ‘Better Births Maternity Transformation Programme’ (NHS, 2019), the unit had targets to increase it's continuity of carer and to support more out-of-hospital births. Meeting both targets aims to:

  • Improve outcomes for women and babies (Sandall et al, 2016)
  • Have a cost-saving impact for the trust. The quality improvement tools used included:
  • A strengths, weaknesses, opportunities, threats (SWOT) analysis of the (then) current home birth provision (Figure 1)
  • A driver diagram to steer the project (Figure 2)
  • The plan, do, study, act (PDSA) tool (Figure 3) to implement an individual change within the driver diagram.
  • Figure 1. SWOT analysis
    Figure 2. Driver diagram detailing the aim to increase the home birth rate within the target NHS trust
    Figure 3. Leadership and change in the NHS trust

    As part of the project, the following were undertaken:

  • An audit of the current data for women choosing home birth within the trust
  • A proposal and initiation of a dedicated home birth team
  • A review of the guidelines and current notes in use
  • A review and update of the home birth equipment provision
  • The development of further training for the midwives attending home birth.
  • The overall (author's emphasis) aim of the project is to increase the home birth rate for the trust by 100%. The home birth rate for the trust at the start of the project sat at just under 1% (47 home births per annum) and the overall impact of this is still to be determined as it requires a full 12-month audit of the figures. This report considers the implementation of a new home birth kit for the community midwives.

    Quality improvement

    Quality improvement is a continuous cycle and is the systematic process of ensuring and sustaining high quality healthcare that is safe, effective, patient-centred, timely, efficient and equitable (Health Foundation, 2013; Jabbal, 2017). It usually involves the use of varied quality improvement tools and methodologies that are focused on improving processes, systems and clinical practice (Health Foundation, 2013).

    In recent times, the NHS has worked to embed quality improvement into its culture (NHS Improvement, 2017a) and has considered how effective leadership supports and promotes quality improvement within the NHS (2017b). Jabbal (2017) is clear. However, for effective quality improvement to take place, leaders need to recognise that staff require time away from their ‘daily roles’ to participate in quality improvement projects. With the new role of the professional midwifery advocate (PMA) that is underpinned by the advocating for education and quality improvement (A-EQUIP) model (NHS England, 2017a), there is the potential for PMAs to support midwives in identifying their own ‘personal actions’ for quality improvement which could contribute to sustaining high quality care.

    In January 2019, a quality improvement project to increase the home birth rate for women under the care of a London NHS trust was developed. As an ‘early adopter’ for ‘Better Births’, the trust has been targeted with:

  • Providing 20% of women with continuity of care from a named carer throughout her pregnancy, birth and postnatal journey by March 2019, and 35% of women by March 2020
  • To increase the number of women choosing to give birth out of the hospital setting (either at home or in the alongside midwifery led unit).
  • A SWOT analysis (Figure 1) was undertaken at the start of the project to review the current home birth rate and continuity of carer provision, and, from this, a driver diagram (Figure 2) was created to map out how the aim of increasing the home birth rate could be met. A driver diagram is a quality improvement tool that clearly visualises the often multiple aspects – or ‘drivers’ – of an improvement project that enables the team to work collaboratively on each driver that contributes to the overall aim of the project (Institute for Health Care Improvement, 2017). Put simply, it is a ‘visual strategy for tackling a complex problem’ (East London NHS Trust, 2019).

    The quality improvement tool called PDSA (Figure 3) was then used to systematically approach each of the individual ideas for the driver diagram that would enable the secondary and then the primary drivers to be met. This tool was chosen as it works well where individual changes are tested in small cycles and starts with the three key questions that will drive the change (Health Foundation, 2013):

  • What are we trying to accomplish?
  • How will we know that a change is an improvement?
  • What changes can we make that will result in improvement?
  • Change in the NHS requires ‘good leadership’ and the capacity to bring people ‘alongside’ (Capito, 2019). Leadership in maternity is essential, not just for developing quality improvement initiatives that enhance provision for mothers and babies, but also for developing the midwives' capacity for providing safe and effective women-centred care (Royal College of Midwives, 2014; Faculty of Medical Leadership and Management [FMLM], 2015). While Byrom and Kay (2011) consider that all midwives ‘lead’, leadership within midwifery is variable and not always of the highest quality (Warwick, 2015; Bannon et al, 2017).

    The NHS ‘Culture and Leadership’ programme highlights the need for NHS providers to develop cultures that ‘enable and sustain continuous improvement’(NHS Improvement, 2017b). The programme describes the traits of ‘inclusive leadership’ and explores the principles of ‘compassionate leadership’—models that are more likely to enable staff to bring ‘wisdom, compassion, intelligence, commitment, courage and emotional intelligence to their work’ (NHS Improvement, 2017b).

    Compassionate leadership is particularly apt within the healthcare setting, where compassion is one of the core values of the NHS (NHS Constitution, 2015). Compassionate leadership consists of four ‘branches’ that aim to include the stakeholder (West et al, 2017; NHS Improvement, 2017b). These branches are:

  • Attending
  • Understanding
  • Empathising
  • Helping
  • The four branches of compassionate leadership (Figure 4), when applied to quality improvement, can help ensure that the improvement is not a ‘top-down’ approach but rather a collaborative approach with all stakeholders involved (NHS England, 2014; Jabbal, 2017). This, in turn, may lead to a more sustainable and satisfactory implementation of the change proposed (NHS Institute for Innovation and Improvement, 2010). The compassionate leadership approach was used within the project.

    Figure 4. Diagram showing compassionate leadership

    Leadership should also include clear aims and a clear purpose or ‘vision’ (FMLM, 2015). ‘Goal setting’ results in ‘markedly high performance’ and the evidence supports that if goals set are ‘specific and manageable’, they are more likely to be achieved (NHS, 2017b). The home birth rate for this NHS trust was approximately 47 births per annum (1%); increasing this to approximately 100 births per annum (2%) is in line with the national average (Office for National Statistics [ONS], 2019) and, over the course of a 12-month period, is both specific and manageable.

    The project

    With the targets of implementing the ‘Better Births’ (2019) aims, an initial consultation from senior management within the trust was put forward for the reconfiguration of the existing ‘traditional’ community teams. Case loading was offered as a potential change in line with the ‘Better Births’ agenda and midwives were invited to indicate their preferred way of working. As a result of the consultation, a midwife with a keen interest in promoting and facilitating home birth and home assessment put forward a proposal to develop a dedicated home birth team that would:

  • Increase the home birth rate
  • Meet the ‘Better Births’ agenda
  • Improve satisfaction for midwives
  • Increase choice for women.
  • The proposal was accepted by senior management and a SWOT analysis (Figure 3) of the current home birth provision undertaken. Home birth has been well-evidenced as a safe choice for place of birth (Hollowell et al, 2011) with no difference in outcomes for women having their second and subsequent babies at home. Despite the National Institute for Health and Care Excellence (2017) recommendation that home birth be offered to women in pregnancy, evidence still indicates that women are not always offered information around their choices for place of birth (NHS, 2016; Coxon et al, 2017). An audit of the current home birth rate within the trust was carried out which confirmed that the home birth rate was approximately 1%. With a home birth rate of half the national average (ONS, 2017), it was considered that this might be a reflection within the trust that midwives were not always offering women the choice to give birth at home; an online survey completed by 50% of the community midwives revealed that 50% of respondents ‘do not always offer home birth’ as a birthing option (Figure 5).

    Figure 5. A bar graph representing answers to the question: ‘Thinking about home birth, how often do you offer home birth as a choice to women?’

    In order to move forward with the overall aim of increasing the home birth rate, the four branches of the compassionate leadership model were utilised. With any change, it is important that the stakeholders are identified (NHS Institute for Innovation and Improvement, 2009). Stakeholders are those whom will be directly impacted by the proposed changes and the community midwives were identified as the primary stakeholders who deliver the home birth service.

  • Attending: listening is the first arm of the compassionate leadership model; midwives were invited to informal forums to explore the current community provision, the proposed changes to the traditional models and the home birth service
  • Understanding: if home birth was not always being offered to women, it was important to understand the barriers to midwives offering this as a choice. This is the second arm of compassionate leadership. Feedback from early meetings indicated that the midwives home birth kit was one of several barriers to midwives feeling confident in attending home birth and thus offering home birth as a choice to women. The home birth kit became a ‘change idea’ within the driver diagram
  • Empathising: with quality improvement, the drive is to create change. Change however, can only be sustainable if the stakeholders are ‘brought alongside’ (NHS Institute for Innovation and Improvement, 2010; NHS England, 2014; Jabbal, 2017). Empathy enables those involved to ‘feel a way forward’ (NHS Improvement, 2017b). Therefore, acknowledging the concerns of the midwives was essential to work towards increasing the home birth rate for the trust
  • Helping: to move towards the overall project aim, improving the home birth kit was identified as the first ‘intelligent action’ to help increase midwives' confidence in providing safe and effective care at home.
  • PDSA

    Using the quality improvement PDSA tool kit, the following questions for the home birth kits were addressed:

  • What are we trying to accomplish? Increase midwives' confidence in attending home birth
  • How will we know that a change is an improvement? Midwives will report more confidence in attending home birth
  • What changes can we make that will result in improvement? Invest and provide new home birth equipment.
  • Plan

    The original home birth equipment provision was viewed as ‘messy and disorganised’ (personal communication, 2018). Comprising a rucksack and an additional ‘stack-and-roll trolley’, the ‘first on-call’ midwife would need to carry these two items, her own basic equipment, Entonox and tubing, suction, and resuscitation equipment when attending to a woman at home-a total of five separate and bulky items. The equipment checklists indicated that equipment reviews were infrequent. Emergency drugs were often out of date and specific items were difficult to locate or missing from the kit altogether.

    Inviting stakeholders to contribute towards change results in increased likelihood that the change will be welcomed and implemented (NHS England, 2014; Jabbal, 2017). A home birth forum invitation was sent to all community midwives to provide feedback on the current equipment and gather ideas on how to move forward. The meeting was attended by around nine midwives (30%) of the community workforce who attend home birth. Funding within the NHS remains a consistent challenge (NHS England, 2017b); a small budget of £100 was made available to invest in some new equipment. A degree of creativity and initiative were required to update two home birth kits with the allocated budget and various options were considered and reviewed, namely:

  • Larger rucksacks
  • Baby Lifeline bags
  • Other NHS trusts' equipment offering.
  • The rucksacks were considered difficult to keep organised and well-stocked; the Baby Lifeline bags were still on trial and not available to purchase, and other NHS trusts that reviewed the bags used different methods with no consistency. These findings were reflected in the Baby Lifeline (2019) stakeholder survey.

    Following the feedback that the rucksacks were disorganised, a cheap and easily accessible option was to use ‘tool kit trolleys' that tradesmen use. These trolleys could hold larger pieces of equipment, allowed ‘consumable items' to be well-organised, and, as they were on wheels, this meant midwives did not have to lift and carry additional equipment. To further reduce the amount of equipment midwives had to carry to each birth, home birth packs were created and arranged to be delivered to the women at their 36-week home birth booking; midwives were invited to contribute ideas on what went into these packs.

    Do

    The new home birth kits were created and a second home birth forum was arranged to present the new trolleys. The consultant midwife for normality was invited to attend. New unit guidance (NHS Trust, 2018) had updated the drug regime for postpartum haemorrhage to include 1 gm of tranexamic acid as the second line of intervention for managing a postpartum haemorrhage and the consultant midwife was able to give an overview of the latest evidence and discuss the new local policy. Midwives were voicing anxiety and concern about administering tranexamic acid which is delivered slowly via an intravenous (IV) cannula; ‘emergencies in the community’ workshops were developed as a result of these concerns (see ‘Study’ below).

    The new home birth equipment was left in the community office two weeks prior to launching the new trolleys and midwives were invited to explore the equipment and provide immediate feedback. A few amendments were made to the trolleys. These included:

  • Labelling each trolley ‘No 1’ and ‘No 2’ to make checking the equipment lists easier
  • The addition of the latest MAMA Academy emergency assistance cards (2019)
  • The addition of small thermometers.
  • The new home birth kits were officially put into practice on the 1 February 2019.

    Study

    In keeping with compassionate leadership, ‘emergencies in the community’ workshops were developed as a result of midwives voicing anxiety and concern about administering tranexamic acid via an IV cannula. These workshops used the new home birth equipment and provided an opportunity to practice cannulation skills, and to share best practice ideas in a safe environment, utilising different teaching styles. Evaluations of the study day were analysed.

    The previous home birth equipment often remained unchecked, with items sometimes missing from the bags. New guidance from the community matron had been put in place via the community team leaders requesting that the first on-call midwife should carry out a full check of the equipment every Monday. Over a period of two months, the home birth checklists were audited to confirm if the kits were being checked weekly. Six months after the implementation of the new home birth equipment, an online survey to collect midwives' views was distributed.

    Act

    The home birth kit included the new tranexamic acid; workshops were developed to address midwives concerns around cannulation skills. Four workshops were planned and two were cancelled due to low attendance. Evaluations from the two workshops that ran indicated that 70% of attendees ‘felt more confident’ in managing a postpartum haemorrhage.

  • Next step: from October 2019, the workshops will be made mandatory with staff allocated time to attend. Evaluations will be on-going. In order to provide more effective evaluations, a specific target for increasing confidence will be set.
  • Audits of the home birth checklists confirmed that weekly checks were not occurring. Feedback from midwives suggested that, due to staffing and clinical activity throughout the week, Fridays would be a more appropriate day to check equipment.

  • Next step: a rota for the month to be placed on the community staff ‘off-duty board’ and more time allocated for checking. Review the checklists regularly to ensure compliance.
  • A 50% response rate to the Survey Monkey was achieved. There were 80% of midwives who reported that the new equipment was ‘better’ or ‘much better’ than the old equipment (Figure 6). Midwives reported that the provided thermometers were inaccurate with low temperatures being recorded in babies resulting in some unnecessary hospital transfers.

    Figure 6. A bar graph representing answers to the question: ‘How does the new home birth equipment compare with the old?’
  • Next step: new thermometers to be added to the kit in response to feedback. Evaluations on the home birth equipment alongside the training of its use will be collated at the end of a three-month period. In order to evaluate more effectively a specific target for increasing confidence will be set.
  • As quality improvement is a systematic cycle, the next phase for the PDSA has been set:

  • What are we trying to accomplish? Increase midwives' confidence in attending home birth
  • How will we know that a change is an improvement? There will be 80% of midwives reporting more confidence in attending home birth
  • What changes can we make that will result in improvement? Run mandatory emergency skills workshops that incorporate the equipment and invite feedback on ideas to improve any issues with the kits.
  • Conclusion

    The ‘Better Births Maternity Transformation’ programme (NHS, 2016) is a committed overhaul of the current NHS maternity provision. The desired outcomes of the project has significant bearings for all the stakeholders involved. The overall aim of this project as part of the ‘Better Births’ agenda is to increase the home birth rate by 100%. Reaching that aim requires a breakdown of the individual contributors that enable it to be met. The home birth kit was identified as a barrier to midwives offering women the choice to birth at home and the project aim was to deliver a new home birth kit that would increase midwives' confidence in attending home births.

    Through the use of quality improvement tools and utilising compassionate leadership, the project aim was met: 75% of midwives reported they felt increased confidence in attending home birth with the new equipment offering (Figure 7). The report concludes that through the systematic use of quality improvement tools, employing a visible leadership model and by setting clear aims, the desired change outcome is more likely to occur.

    Figure 7. A bar graph representing answers to the question: ‘When attending home birth, does the new equipment provided make you feel more confident?’

    Recommendations

  • Through the systematic use of quality improvement tools, change can be mapped out, implemented and reviewed. Stakeholders are identified, ideas gathered, change driven forward, data analysed, and adjustments made (Health Foundation, 2016; Jabbal, 2017).
  • Identifying leadership styles that value a ‘bottom-up’ approach bring the stakeholders ‘alongside’, improve morale and create cultures that sustain continuous improvement. Developing a clear vision and setting specific and manageable goals improves performance and is more likely to lead to the desired outcome (NHS England, 2014; West et al, 2017).
  • Improvement within the NHS is everyone's responsibility. Using quality improvement tools, in combination with compassionate leadership, enables staff to take ownership of quality improvement and to embed sustainable changes (Health Foundation, 2013; NHS Improvement, 2017b).
  • Key points

  • Quality improvement is a continuous cycle and is the systematic process of ensuring and sustaining high quality healthcare that is safe, effective, patient-centred, timely, efficient and equitable
  • Quality improvement is everybody's responsibility; however, for effective quality improvement to take place, leaders need to recognise that staff need time away from their ‘daily roles’ to participate in quality improvement projects
  • Change in the NHS requires ‘good leadership’ and the capacity to bring people ‘alongside’: ‘inclusive leadership’ that is more likely to enable staff to bring ‘wisdom, compassion, intelligence, commitment, courage and emotional intelligence to their work
  • Using ‘goal setting’ as part of quality improvement and leadership, results in ‘markedly high performance’ and the evidence supports that if goals set are ‘specific and manageable’, they are more likely to be achieved
  • CPD reflective questions

  • Are there midwives in your workplace that you consider to be compassionate leaders? How are you aware of this?
  • What small quality improvement project could you consider undertaking that would improve women's experience of maternity care?
  • What fears and barriers do you have about initiating a quality improvement project?
  • How could you present your idea for a quality improvement project to get the time and support you need to develop it?