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Browse IssuesVolume 26 | Issue 6
ISSN (Print): 0969-4900
ISSN (Online): 2052-4307
Recruitment and retention of midwives can be problematic and is continually under scrutiny in the media (BBC, 2018; Royal College of Midwives (RCM), 2018) In an attempt to address this, the Chief Nursing Officer for England, Jane Cummings, has recently announced a new campaign aimed at increasing the numbers of nurses and midwives This is to coincide with the 70th anniversary of the NHS, where she also acknowledges the ‘extraordinary’ people who want to care for others (NHS England, 2018)