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Browse IssuesVolume 27 | Issue 1
ISSN (Print): 0969-4900
ISSN (Online): 2052-4307
In 1977, Illich et al identified the rise of so-called professionals, such as lifestyle counsellors and food fad experts, who fed on consumers' ‘splintered needs and fractured self-confidence’ (Illich et al, 2000: 24) This fractured self-confidence, in my view, has contributed to a coarsening of popular culture, exemplified by the rise of the celebrity and inflated by social media