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Browse IssuesVolume 23 | Issue 3
ISSN (Print): 0969-4900
ISSN (Online): 2052-4307
LinkedIn is a business-orientated social networking service, which helps individuals create and maintain an online profile in order to build up a professional network (LinkedIn, 2015a) Its professional purpose is fundamentally different to those of Facebook and Twitter; with Facebook's mission to allow people ‘to stay connected with friends and family, to discover what's going on in the world and to share and express what matters to them’ (Facebook, 2014)